Portrait of Jeremy Bermender

Jeremy Bermender

Director of Demand Generation | Lifecycle Marketing & HubSpot CRM Strategy

12+ years building full-funnel growth systems across B2B SaaS, direct-to-consumer ecommerce, agency, and nonprofit organizations, with deep expertise turning HubSpot into a revenue engine.

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About

My focus is the connection between marketing and sales: diagnosing where leads break down between the two functions, then building the systems, content, and automation that qualify prospects earlier so sales knows exactly who they're talking to. My deepest expertise is HubSpot, where I've led CRM migrations, workflow automation, lead scoring and routing, and revenue reporting, paired with hands-on experience across email and lifecycle marketing, SEO, paid media, and conversion rate optimization.

$1M+
Generated within 4 months of a HubSpot CRM migration at Catholic Charities Dallas
$500K+
Bottom-line revenue from a single 115+ email nurture campaign at New Breed Revenue
25%
Revenue operations efficiency gain from a HubSpot automation rebuild at Staccato
22%
Increase in customer retention through lifecycle and CRM strategy at Staccato
$500K
Agency revenue growth within nine months through lead scoring and CRM strategy at Atomic Design
$1M ARR
Client account saved from churning within the first 60 days at SmartBug Media

Core Competencies

  • Demand Generation
  • Pipeline Strategy
  • Lifecycle Marketing
  • HubSpot CRM Automation
  • Lead Scoring & Routing
  • ABM
  • Paid Media Strategy
  • SEO Strategy
  • CRO & A/B Testing
  • Sales-Marketing Alignment
  • Revenue Attribution
  • GTM Strategy
  • AI-Assisted Marketing Workflows
  • Team Leadership

Experience

June 2026
Present

Director of Demand Generation

SmartBug Media

Managing lifecycle marketing, campaign strategy, and marketing-to-sales handoff across a portfolio of B2B SaaS client accounts at a HubSpot Diamond Partner agency.

January 2026
June 2026

Director of Marketing

Catholic Charities Dallas

Stepped in as interim marketing director for a six month bridge period, leading fundraising campaigns and building department processes ahead of a leadership transition.

June 2023
December 2025

Director of Lifecycle Marketing

Staccato

Owned full-funnel demand generation and lifecycle marketing, rebuilding HubSpot automation and segmentation to lift retention, conversion, and revenue operations efficiency.

July 2021
February 2023

Director of Demand Generation

New Breed Revenue

Led B2B SaaS demand generation across a client portfolio; built the enterprise nurture and campaign playbooks now used across the agency’s client base.

March 2020
July 2021

Director of Marketing and Communications

Catholic Charities Dallas

Led CRM migration to HubSpot and rebuilt lifecycle email strategy, growing the subscriber base past 10,000 contacts.

June 2015
March 2020

Director of Marketing

Atomic Design and Consulting

Secured HubSpot Agency Partner status and led CRM, automation, and demand generation strategy across 25+ client accounts.

Industries

  • B2B SaaS & Technology
  • Direct-to-Consumer Ecommerce
  • Agency / Managed Services
  • Subscription & Recurring Revenue
  • Nonprofit & Social Impact
  • Telecommunications & Tech-Enabled Services
  • Faith-Based & Community Organizations